Can I buy you a beer? (LinkedIn Experiment)

gavin went on a bit of a rant said
6

A few weeks ago, I used my LinkedIn account to run an experiment of my own. I am always using LinkedIn messages to build relationships with people that i'm connected to. Like most of us, I have a few connections that I haven't had the chance to meet in person. These connections are mostly CXOs or Founders that i'm big fans of and connected with to try to start some sort of conversation. For my experiment, I used the same body message (customized) but used two different subject lines. "Do you have time to chat?" and "Can I buy you a beer?"

I sent 8 messages with the subject line "Do you have time to chat?" and got 5 responses back, all saying a version of I don't have time to meet.

I sent 7 messages with the subject line "Can I buy you a beer?" and got 7 responses back, all saying that they wanted to meet up or would love to jump on a call.

It's no secret that being personable and building a relationship is a lot better than just forcing a message or sale down someone's throat. It's great for me, a 26 year old Global Social Media Manager, to show the rest of our marketing and field sales teams how to get a meeting/lunch with a CXO.

Thanks to the Mediocre team from influencing this experiment. What subject line would you respond to? Any other subject lines that you would have used?