Can I buy you a beer? (LinkedIn Experiment)
6A few weeks ago, I used my LinkedIn account to run an experiment of my own. I am always using LinkedIn messages to build relationships with people that i'm connected to. Like most of us, I have a few connections that I haven't had the chance to meet in person. These connections are mostly CXOs or Founders that i'm big fans of and connected with to try to start some sort of conversation. For my experiment, I used the same body message (customized) but used two different subject lines. "Do you have time to chat?" and "Can I buy you a beer?"
I sent 8 messages with the subject line "Do you have time to chat?" and got 5 responses back, all saying a version of I don't have time to meet.
I sent 7 messages with the subject line "Can I buy you a beer?" and got 7 responses back, all saying that they wanted to meet up or would love to jump on a call.
It's no secret that being personable and building a relationship is a lot better than just forcing a message or sale down someone's throat. It's great for me, a 26 year old Global Social Media Manager, to show the rest of our marketing and field sales teams how to get a meeting/lunch with a CXO.
Thanks to the Mediocre team from influencing this experiment. What subject line would you respond to? Any other subject lines that you would have used?
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Cool experiment. I get a few LinkedIn contacts (maybe 10 a week) and sadly I've fallen into a bad practice of ignoring some. The majority of the ones I ignore are those that try and establish whether or not I have time to discuss something. I much prefer direct blunt contact that asks one or maybe two direct questions - maybe even as the subject line of the contact. I need to be able to stop what I'm doing and respond right then or it's going to get old and I'll shift to ignore mode.
I cringe when I think back on emails I sent in to people to consider partnerships or funding of a past venture.. I usually included every possible point and counterpoint I could, as though I had this one shot at getting their interest and then it would be gone.
Not to say this is very likely to lead to a meeting or lunch in my case (lunch is often my only flex time in day). Is it possible that your objective itself is unnecessary?
For me, it's necessary for someone to have something specific in mind. I'll always think I'm too busy to just chat with someone I've never met, but if they have a specific subject in mind and can tie some reason why I'm a good person to talk about that, it's much more likely to pique my interest.
It's related, oddly, to some hitchhiking I did almost 20 years back. I found it worked much better to have a sign with a place name than to just stick out your thumb, even if I didn't have a particular place I needed to get. (In this case, I think it actually hits the safety aspect - it seems less dangerous to pick someone up who has a destination in mind than to pick someone up whose sole goal seems to be to get picked up.)
Related, this is an old New York Times article, but likely even more true now than then:
I wonder how many people you could actually get to join you for a beer.
@dave it didn't work for this guy b/c he didn't spend time with each individual person. It was a mass invite. It's key to tie it back to each person's interests as you previously said.
Barkeep, sarsaparilla for everybody. I'm buying!
mouth watering for sarsaparilla with none in sight. sneer
@barnabee
I came in here because I thought there would be beer.
@matthew is this good enough?
Dude must be a body builder to lift that thing.
@justjeffjust he must have dad strength.
@dave, Interesting - your destination safety indicator is still very much the reason I prefer the defined question indicator. (only instead of getting stabbed or shot to death in a quick painless manner, there is the very real chance of exposure to something boring for many minutes of time.)
I'll accept your free beer, but you can only talk to me for the length of time it takes me to finish the beer. If I shotgun it in the first 30 seconds, I was bored to death listening to you.
@mediacre, But...I...talk...reeaaal...sloooow.