Haggle much?

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With news on the upcoming Alibaba IPO (http://money.cnn.com/2014/04/21/investing/alibaba-ipo/) I couldn't help but reminisce about my trips to China and amazement at how much negotiation was woven into everyday life. From food to taxi cabs to socks, I witnessed price negotiation on just about every type of product or service. As an American I was blown away and quickly realized why Chinese business people had such a strong reputation for being shrewd negotiators. Negotiation was a part of growing up, not just a skill learned for a business purpose. Meanwhile I was used to walking into stores and paying what the business told me to pay like a good consumer.

Alibaba has haggling as an important part of their platform. Could Americans ever adopt this in ecommerce?
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As a semi-skilled negotiator I like consignment shops and car shopping. I think I'd like to try my hand at more negotiating for more goods.

Companies like Netotiate are banking on ecommerce haggling being adopted. Does anyone out there really want to haggle for the ecommerce goods they buy? Fun, annoying, compelling?.....what say you