How do you build your own holiday wish list?

I always have trouble trying to think of things to put on my own wish list. Usually I just buy myself something if I want it, assuming it's not too expensive (and putting only expensive stuff on your wish list seems like a jerk move).

So I hunt through gift guides, looking for what I would like to get as a gift. This one's fun, though the stuff is usually crazily expensive, or sometimes not actually even available:
http://www.coolhunting.com/giftguide

One thing I do to try to get cheaper stuff on the gift guide is look through ones from past years. The stuff's still cool, but might now be cheap. You can use Google's number-range query to help build something like this:
Gift guides on Wired from 2005-2012
Or on sites like Gizmodo, you can just change the url:
http://gizmodo.com/tag/gift-guide-2012
http://gizmodo.com/tag/gift-guide-2011
http://gizmodo.com/tag/gift-guide-2010