The benefits of being mediocre. We can save $25k?

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Pretty hilarious business model brewing - the .sucks TLD is offering discount early registrations before they start charging $25,000 a year for companies to maintain registration of their .sucks domain.

Absurd blackmail or important consumer-rights and free speech platform?

(I sort of hope for the latter, though I suspect the blackmail perspective probably becomes mainstream and 'wins' out, blocking this)