Who is buying this?

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I am often disappointed to see the quality of Groupon's "deals," but when I see this Vivofit at exactly the cost that you can get on the Garmin site I just want to know - who is buying this? Is it that cool of a product that no one cares? Do people really use Groupon as a regular retailer? No shame if you do, but I would love to know why. I would likely head on over to Amazon for faster shipping if I was going to pay this price.

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