Would you buy something directly on Twitter?

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It looks like Twitter's trying again to wedge some commerce into their business model. We've seen this before (and participated a little bit) with their @earlybird account that basically went nowhere, but this seems like a more concerted effort to adapt their Twitter cards into having a full purchase & checkout flow.

Would you buy from a Twitter feed? Will this finally be where Twitter breaks into e-commerce, or is this just another earlybird?